MEDIA MONITORING MADE EASY

Are you a content owner or advertiser who is interested in accurately monitoring your commercial slots on TV and radio? Do you wonder if you can get proof that your commercials are playing correctly and at the right time? Are you possibly losing money or marketing campaign objectives to non-compliance?


PlayData gives you access to real-time monitoring, analytics, and compliance reporting.

SAVE MONEY, SAVE TIME, TAKE CONTROL

By giving advertisers real time access to critical information that improves decision making, we imagine businesses will plan and execute on a different scale from what has been historically possible.


The Problem

Paid Ad spots not aired

Case study: Acme Group purchased a total of 3500 commercial spots for a product marketing campaign with multiple radio broadcasters. At the end of the campaign and after reconciliation, Acme Group identified a total of 912 spots that were never aired. At a cost of $250 per Ad spot, Acme Group recorded a loss of $228,000.

The Pain

Irrecoverable losses

Acme Group's customer acquisition model is to drive traffic through radio Ads. The more impressions they get on the air, the greater the potential for new customer acquisitions. The loss of $225,000 is a pain for Acme Group but even more significant is the lost Ad spots and the potential revenue that could have been generated if the Ads aired as scheduled.

The Solution

Automated auditing

Acme Group starts using PlayData to monitor all their new radio campaigns. From their daily notifications, they immediately identified Ads that did not run during specific broadcast segments and immediately reached out to the broadcasters to resolve the issue. The broadcasters fulfilled the spots. No more losses, case closed.

KEY FEATURES

Proprietary audio fingerprinting technology.

Customized hardware with robust processing capacity for simultaneous real-time matching

Automatic commercial Ad detection, music detection or any other content matching

Guaranteed High accuracy detection rates (99% to 99.9%)

Does not require any watermarking of the feeds in advance

Creates affidavit and compliance with audio-visual proofing

Simple data analytics tools for easy visual interpretation


BENEFITS

Fully automated Ad tracking is more efficient, more accurate, and more economical

Downloadable reports.

Automatic commercial Ad detection, music detection or any other content matching

Actionable insights that enable decision makers to arrive at accurate and timely decisions.

Forensic auditing for compliance management and dispute resolution

...and many more


THE TECHNOLOGY


UPLOAD

Upload your Advert(s) to your PlayData device via it's user friendly interface.

ENCODE

Your device analyzes, encodes and generates an acousitc fingerprint of your uploaded file(s)

MONITOR

Your device listens to your selected broadcasters and scans the broadcast stream(s) for your uploaded Advert(s)

REPORT

You receive play count reporting and simplified analytics on your user dashboard, in real-time.

















Our solution is deployable anywhere on the planet.
Here are a few of the broadcasters our clients currently monitor globally.


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The Dashboard

Some snapshots from the user interface



  • Main dashboard

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  • User Library

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  • Advert Scheduler

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  • Daypart Comparison Analytics

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  • Broadcaster Selection

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  • Compliance Reporting

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  • Overall Performance

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  • Play-Count Report

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